Salary: $80,000 - $90,000 Annually

The YMCA of Greater New York is here for all New Yorkers — to empower youth, improve health, and strengthen community. Founded in 1852, today the Y serves a diverse population of more than half a million New Yorkers who learn, grow, and thrive through programs and services at our 24 branches. Community is the cornerstone of the Y. Together, we connect active, engaged New Yorkers to build stronger communities. 

To help fulfill our mission, we cultivate a culture of learning, leading, and collaboration to enhance community impact. Through our talented staff and “LEAP” career framework (Leadership, Empowerment, Accountability, Personal Growth), we are committed to a people-first approach that fosters trust, inclusion, growth, and development for all.

The YMCA of Greater New York Association Office is seeking a Marketing & Communications Manager. Reporting to the Senior Director of Consumer Marketing & Paid Media, the Marketing & Communications Manager is responsible for executing the YMCA of Greater New York’s marketing strategy and acquisition campaigns that support consistent revenue growth and enhance the Y brand equity and awareness.

Key Responsibilities:

• Collaborate with staff at all levels of the organization to ensure consistent excellence in marketing materials and initiatives. 

• Ensure all marketing and communications adhere to YMCA of Greater New York brand guidelines and standards.

• Develop and manage annual membership acquisition and retention campaigns in partnership with Operations, including summer membership, fall membership, November pop-up membership, and development of winter 2025.

• Develop and manage fundraising initiatives in collaboration with the YMCA of Greater New York’s Fund Development team, including Spring and Fall Solicitation, Giving Season, and Giving Tuesday.

• Assist in analyzing consumer (member) behavior and the competitive set to develop a differentiated and defendable platform to create a competitive consumer advantage for the Y.

• Develop tracking and metrics to determine the success of marketing programs, promotions, and activities.

• Collaborate with marketing and communications colleagues to utilize email, mobile social media platforms, and website content as needed.

• Supervise creative resources (agencies and freelancers) to produce innovative marketing collateral and promotional materials that effectively promote programs and membership, in accordance with marketing plans.

Desired Skills & Experience:

• Bachelor’s degree in a related field or commensurate experience in marketing and communications required.

• Five (5) to ten (10) years of professional experience with a background in communications or marketing.

• Consumer insights/analytics experience.

• Ability to relate effectively to diverse groups of people from all social and economic segments of the community.

• Valid driver’s license and ability to travel within the region and to/from the Association office as required.

• Marketing strategy development and execution required.

• Light copywriting, message development, and storytelling ability.

• Understanding of content creation, graphics, and photography, execute small projects, make edits, supervise specialists, and outside vendors.

• Knowledge of tools, e.g., Canva, Marq, DAM, and other marketing-related tools.

• Ability to work in a lean marketing team environment

• Innovative mindset.

• Base knowledge of creative platforms, e.g., Photoshop, AI marketing tools preferred.

• Video and photo editing experience preferred.

• Knowledge of Social platforms (Meta, TikTok, etc.) preferred.

Benefits:
The YMCA of Greater New York offers a variety of benefits to its staff members, including retirement benefits, medical benefits, paid time off, free YMCA membership, and more! Benefit eligibility is determined by an individual’s employment status (i.e., full-time or part-time), tenure, and/or the number of hours scheduled to work. Click here for more information.

How to Apply:
If you would like to be a member of our dynamic team, please complete our online application and submit your résumé and a thoughtful cover letter that explains your interest in the role and our organization.

If you are a current YMCA employee, please submit your application through the Internal Career Site in Cornerstone.